Gingerbread cookies, cinnamon-flavored beverages, and holiday music everywhere. The unmistakable signs the holiday season is upon us. Our dear bakers, it is the time for...

The Business Side: How to Optimize a Holiday Menu for Your Home Bakery  Understand Your Audience and Your Niche  Pricing Strategies for Customized Menu Items  The Creative...

You did it! You’re opening a home bakery.  It takes a lot of guts to go from dream to action. Whether you're looking for a...

Introduction What's the secret to effective social media marketing for small home-based businesses you ask? Wielding it to build a brand community through active community...

Introduction Forging strong community relations is a potent marketing strategy for small home-based businesses. And it should begin with cultivating brand trust through transparency and...