You did it! You’re opening a home bakery.  It takes a lot of guts to go from dream to action. Whether you're looking for a...

Introduction What's the secret to effective social media marketing for small home-based businesses you ask? Wielding it to build a brand community through active community...

Introduction Forging strong community relations is a potent marketing strategy for small home-based businesses. And it should begin with cultivating brand trust through transparency and...

Introduction Good marketing strategies are the bread and butter of any business. And especially so for home-based food businesses that don’t have big advertising budgets...